an offering rather than an annoyance...

Ok, so I was thinking about marketing strategies and realized that even that term makes me uncomfortable. There it is, that beast called "vocabulary". It seems so pushy to say "marketing".

I must admit - I am the first to hang up (politely of course, well, unless I can't hear them clearly or they hesitate before speaking) on obvious cold call salespeople. So annoying!

My Dad was a professional salesman for most of his life so I don't know where this attitude came from.

Hmmm, maybe subconsciously I didn't like the way he asked for business or just the whole idea of asking for business bugged me in some way?

Regardless, I know I'm not the only person to shy away from marketers BUT I am also the same person who will in fact buy things from people in person that I perceive as great products (ie. DoTerra Essential Oils, Pampered Chef, etc.) I absolutely see the value in direct sales of quality merchandise.

I must recognize that some products just truly are not available off the shelf (ie. Girl Scout cookies) or I need a little guidance in the face of product overload (vitamins) or advice on where to get the best services (physical therapy, best schools, hair cuts).

I must admit that I need and rely on people giving me information about their products. Is this marketing? Hmmm, well yes I guess it is.

Historically I don't have a problem either letting people know about products that are my favorites (Girl Scout cookies-come on - they sell themselves) or about services I recommend (like my friend Audrey Newmont and her empowerment workshops or Pam Dilbeck with her amazing personal training).

But am I marketing? Hmmm, no, I choose to think of it as "offering" information. I do not have a problem being told "no". It's ok with me if you don't want to buy my daughter's cookies; it doesn't affect my opinion of them. I am in no way offended.

It won't stop me from making the offer to more people. I have no problem spreading the word about certain great products or services. Why shouldn't I do this for myself?

I need to get my head wrapped around this idea. I am not "marketing" my personal training/meditation services - I am offering them to those that may benefit.

Those that want my services will let me know and those that don't will go elsewhere.

​There are so many great trainers and different types of meditation out there. Everyone will find their unique fit. All I can do is send out the invitation and let people know I am here. I am not marketing, I am offering services.

Next time a telemarketer calls I will keep this perspective in mind (although they better speak up quick before I hang up the phone, politely of course).