Ok, so I was thinking about marketing strategies and realized that even that term makes me uncomfortable. There it is, that beast called "vocabulary". It seems so pushy to say "marketing".
I must admit - I am the first to hang up (politely of course, well, unless I can't hear them clearly or they hesitate before speaking) on obvious cold call salespeople. So annoying!
My Dad was a professional salesman for most of his life so I don't know where this attitude came from.
Hmmm, maybe subconsciously I didn't like the way he asked for business or just the whole idea of asking for business bugged me in some way?
Regardless, I know I'm not the only person to shy away from marketers BUT I am also the same person who will in fact buy things from people in person that I perceive as great products (ie. DoTerra Essential Oils, Pampered Chef, etc.) I absolutely see the value in direct sales of quality merchandise.
I must recognize that some products just truly are not available off the shelf (ie. Girl Scout cookies) or I need a little guidance in the face of product overload (vitamins) or advice on where to get the best services (physical therapy, best schools, hair cuts).
I must admit that I need and rely on people giving me information about their products. Is this marketing? Hmmm, well yes I guess it is.
Historically I don't have a problem either letting people know about products that are my favorites (Girl Scout cookies-come on - they sell themselves) or about services I recommend (like my friend Audrey Newmont and her empowerment workshops or Pam Dilbeck with her amazing personal training).
But am I marketing? Hmmm, no, I choose to think of it as "offering" information. I do not have a problem being told "no". It's ok with me if you don't want to buy my daughter's cookies; it doesn't affect my opinion of them. I am in no way offended.
It won't stop me from making the offer to more people. I have no problem spreading the word about certain great products or services. Why shouldn't I do this for myself?
I need to get my head wrapped around this idea. I am not "marketing" my personal training/meditation services - I am offering them to those that may benefit.
Those that want my services will let me know and those that don't will go elsewhere.
There are so many great trainers and different types of meditation out there. Everyone will find their unique fit. All I can do is send out the invitation and let people know I am here. I am not marketing, I am offering services.
Next time a telemarketer calls I will keep this perspective in mind (although they better speak up quick before I hang up the phone, politely of course).
Maria Humphreys is a meditation expert, personal trainer, mom and wife.